5 Marketing Strategies for the Holidays

5marketingstrategiesfortheholidays


How to Market during the Holidays

As a design and marketing firm for small businesses like yours, we know the holiday season is critical for boosting sales. Early, strategic preparation is key to standing out in a highly competitive market. In 2023, holiday sales hit $964.4 billion.

By tapping into this lucrative season, your small business can attract new customers and achieve its best holiday sales yet. Here’s 5 Marketing Strategies you can implement.
Christmasnostalgia

1 - TAP INTO NOSTALGIA

The holidays evoke childhood memories and magic, making nostalgia a powerful marketing tool.

Incorporate black-and-white images, vintage fonts, and nostalgic photos in your campaigns—whether for in-store displays or online pages—to tap into that sentimental holiday charm.
Socialmedia

2 - LEVERAGE NICHE SOCIAL MEDIA PLATFORMS

While you're likely marketing on Instagram and Facebook, consider expanding to platforms like Quora, Reddit, or Pinterest, which attract millions of loyal users.

Pinterest, for example, is ideal for holiday marketing, as users often plan purchases there. Explore niche social networks that align with your product and develop targeted campaigns for those platforms.
Loyalty

3 - FOCUS ON CUSTOMER LOYALTY

While attracting new customers is important, don’t overlook your loyal shoppers—repeat customers spend two-thirds more than new ones.

Show your appreciation with special offers, exclusive product previews, or even handwritten holiday cards. These personal touches can strengthen their connection to your business and demonstrate that you value their loyalty.
Video

4 - UTILIZE VIDEO MARKETING

Video can boost your holiday marketing by showing the human side of your brand. Consumers enjoy behind-the-scenes content, so have employees share favorite holiday memories or give a glimpse of your holiday prep.

A cute or funny video is also a great way for nonproduct-focused companies to engage with the holiday spirit.
Smallbusinesssaturday

5 - SEIZE THE OPPORTUNITY ON SMALL BUSINESS SATURDAY!

Small Business Saturday, the Saturday after Thanksgiving, is your chance to stand out after Black Friday and make a real impact. This day isn't just about selling—it's about showing that every purchase supports the local community.

According to CNBC, over a third of U.S. holiday shoppers plan to buy from small businesses to support their communities. Make sure your business is part of this movement!

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