How Carpe Crustum Increased Sales with a Strategic Website
Client: Carpe Crustum Bakery
Industry: Bakery, Cafe, and Custom Cakes
Location: Newton, NC
Industry: Bakery, Cafe, and Custom Cakes
Location: Newton, NC
THE CHALLENGE
Carpe Crustum Bakery, a beloved cafe and delicatessen in Newton, NC, faced a major challenge when town construction blocked off access to their storefront. With foot traffic dwindling and sales plummeting, the bakery needed a way to reach customers outside the physical limitations of their location.
Adding to the urgency was their niche offering: custom cakes. Without a website, the bakery struggled to capture this potentially high-value segment of the market. Owner Kelli turned to the KANSO creative for a solution.
Adding to the urgency was their niche offering: custom cakes. Without a website, the bakery struggled to capture this potentially high-value segment of the market. Owner Kelli turned to the KANSO creative for a solution.
THE SOLUTION
After an in-depth consultation, the KANSO creative crafted a strategic plan to create a website that not only told Carpe Crustum Bakery’s story but also leveraged SEO to attract online traffic.
Story Driven Design
Highlighted the bakery’s journey, local charm, and unique offerings to connect emotionally with customers.
SEO Optimization
Implemented keyword strategies to rank high for “custom cakes Newton NC” and similar terms, targeting customers in need of bespoke baked goods.
User-Focused Design
Designed a responsive layout to ensure seamless browsing on any device, crucial for on-the-go customers.
Custom Cake Showcase
Built a dedicated page to highlight custom cake services with an easy inquiry form to drive leads.
THE RESULTS
Despite the storefront challenges caused by construction, the new website quickly turned things around for Carpe Crustum Bakery:
• Custom Cake Orders Boomed: The SEO strategy targeted the right audience, leading to a 300% increase in custom cake inquiries.
• Immediate ROI: The surge in online orders paid for the cost of the website within just three months.
• Sustained Business Growth: The increased visibility allowed the bakery to attract new customers, grow its brand, and expand sales even during a period of adversity.
• Custom Cake Orders Boomed: The SEO strategy targeted the right audience, leading to a 300% increase in custom cake inquiries.
• Immediate ROI: The surge in online orders paid for the cost of the website within just three months.
• Sustained Business Growth: The increased visibility allowed the bakery to attract new customers, grow its brand, and expand sales even during a period of adversity.
CLIENT TESTIMONIAL
"100% recommend this amazing team!!! They built a website for my bakery and 2 days in I saw results!! The website is absolutely as professional as it gets with my customers even saying the same thing and choosing my services based off the professionalism of the website! They are a joy to work with and have even brought their family’s to our businesses to help and support our amazing small community thrive. Do not hesitate to work with the KANSO creative!!!! Amazing!!!!!!!!"
Check out their website: CLICK HERE
Check out their website: CLICK HERE
Ready to overcome your challenges and GROW your Business?!
Let the KANSO Creative design a website that tells your story and drives results.