Local SEO Success | Carpe Crustum Bakery Case Study

Turning their Website into a Business Asset

How Lake Hickory Pub & Marina Turned Their Website Into a Growth Engine

Client: Lake Hickory Pub & Marina
Industry: Pub & Bar, Marina, Live Music Venue, Event Venue, Boat Rentals
Location: Hickory, NC

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THE CHALLENGE

Lake Hickory Pub & Marina had built something special, but their online presence didn’t reflect it.

Their original website served its purpose of “getting them online,” but it wasn’t helping them grow.

Key challenges included:
• A boilerplate, static website with outdated visuals
• No SEO or meaningful Google visibility
• Inconsistent branding that felt like multiple businesses instead of one story
• Customers only knowing one part of what they offered (bar or marina or events)
• Event promotion limited by clunky tools and manual updates
• A previous vendor who required direction instead of providing guidance

THE SOLUTION

fter an in-depth consultation, the KANSO creative developed a strategic website solution designed to clearly tell Lake Hickory Pub & Marina’s story, improve visibility, and support ongoing growth.

Unified Story & Brand Clarity

We restructured the website to present Lake Hickory Pub & Marina as one cohesive experience, not multiple disconnected offerings. The new layout tells their full story, pub, marina, live music, events, and community, so visitors instantly understand everything they offer.

SEO Optimization

We implemented SEO best practices and local keyword strategies to ensure the business could actually be found online. This transformed the website from a static placeholder into a discoverable digital asset that adds real value through search visibility.

User-Focused Design

The website was rebuilt with ease of use in mind, clean navigation, responsive design, and clear pathways for customers whether they’re browsing on desktop or mobile. This made it simple for visitors to explore offerings, check events, and engage without friction.

Simplify & Scale

We integrated event visibility through Google Calendar, streamlined menus and social connections, and added flexible tools like a boat-for-sale page the owners can manage themselves, eliminating the need to update multiple platforms and making growth sustainable.

THE RESULTS

The website became a tool, not a liability.

Measurable wins:
• Increased website traffic
• Real Google visibility where there was none before
• Improved discovery across search and direct traffic

Qualitative wins:
• Customers finally understand everything they offer
• Confidence sharing their website with new customers and partners
• Events gaining momentum and becoming a core pillar of their business

A site that simply works and works hard

CLIENT TESTIMONIAL

"Since meeting with the KANSO creative, we have be very impressed with their professionalism, level of transparency, willingness to partner, and their understanding of our business.
We would highly recommend them to any other small business owners looking for website design, SEO, social media, etc."

Check out their website: CLICK HERE

Ready to overcome your challenges and GROW your Business?!

Let the KANSO Creative design a website that tells your story and drives results.

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